Liza Naumova, co-founder of Ukrainian luxury stores OTRADA, is bringing her extensive experience and distinctive vision to a personally curated selection of clothing, jewelry and accessories — the ODDS pop-up store at Art Basel Miami. Featuring playful, charming and fearless pieces alongside easy basics that are anything but boring, ODDS makes it easy and fun to step out of the mundane into the adventurous.

Interior of the pop-up

Signs and words are written on canvas, or shaped in neon lighting. The showcases for jewelry might be in varied styles — some classical, some vintage pharmaceutical cabinets painted in striking colors or with custom drawings by artists. The main palette is of 3 colors: gold, neon, orange.

Accents are: vintage carpets, Kid Robot toys, unexpected sources of light, mannequins and racks also painted or customized by artists. A coffee zone with sofa, armchairs and tea table; perhaps a bar counter with high chairs.

A professional architect and decorator are commissioned to design the space. We will be able to provide sketches and artistic representations of the concept before commencing work, but one thing is for sure — it's going to be ODDly sophisticated and stylish!

Explore the mood board below to share our vision: